...

Monday, October 10, 2011

TV ADS: (OCT. 6) PRIME TIME BIDA!

Based from TV monitoring, ABS-CBN remained to be the most loaded TV Station in Prime time in terms of total ad minutes! The income-rich evening slots is reported to constitute 60%-70% of a TV station's total airtime revenue, with ad rates scoring somewhere from 3x to 4x of  its corresponding daytime program.


100 Days to Heaven, which stands as the most watched program in the Philippines, scored the highest ad minutes among all kapamilya programs with 15.25 ad minutes in 45 airtime minutes. It competes with GMA's AMAYA as the program with the most number of product placements. AMAYA's ad minutes ranges from 14-17 ad minutes making it the highest loading kapuso show. It is also believed to be the most expensive TV show on PHL to date. 

Among weekday prime time programs, only 24 oras, TV Patrol, AMAYA, 100 Days to Heaven, My Binondo Girl, Wiltime Bigtime and Munting Heredera earn ad minutes above 10 minutes. The remaining programs from all TV Networks earn single digit ad minutes.  

Primetime Bida AD LOAD
Oct 6, 2011 Thursday

100 Days [8:00-8:45]|43 in 4 Gaps or 15.25 Ad Minutes

My Binondo Girl [8:45-9:25]|36 in 3 Gaps or 11.5 Ad Minutes

Nasaan Ka Elisa [9:25-10:00]|20 in 3 Gaps or 6.75 Ad Minutes

Pure Love [10:00-10:30]|17 in 2 Gaps or 6.5 Ad Minutes

Particulars
100 Days Heaven

 
1.Globe SUAT25, 30
2.Globe SUAT25, 30
3.Palmolive FY, 15
4.Cerelac, 15
5.LM Pancit Pares, 15
6.Magic Sarap, 30
7.Biguerlai Tea, 15
8.Downy Innocence, 30
9.Jolibee Breakfast Joys, 15
10.Oral-B, 30
11.ASCOF Forte, 30
12.Vaseline Shampoo, 15
13.Eden Sarap ng Pasko, 45
14.Listerine, 30
15.Western Union, 30
16.SMART LTU25, 15
17.C2 Litro, 15
18.Ariel SL, 30
19.Close-Up FF, 15
20.DM with MMK, 15
21.Jolibee Hash Brown Burger, 15
22.Globe Postpaid PS, 15
23.Sunsilk WD 15
24.Whisper, 15
25.Globe SUAT25, 15
26.Nescafe Sweet N'Mild, 30
27.Vaseline LSS, 15
28.Biogesic, 15
29.Fita, 15
30.Pampers Comfort, 15
31.555 Tuna, 15
32.Enfakid/Grow, 30
33.McSavers, 30
34.Surf FC, 15
35.Palmolive FY, 15
36.Neurogen-E, 15
37.Johnson's Milk Bath, 15
38.Gran Matador Light, 15
39.Nescafe Classic, 30
40.Magnolia Chicken, 30
41.Skyflakes Flavors, 30
42.Bioflu, 15
43.Head and Shoulders, 30

My Binondo Girl

1.Palmolive FY, 15
2.Cerelac, 15
3.Smart Unli25, 15
4.Pantene Conditioner, 15
5.Jolibee HBB,15
6.Downy, 15
7.Creamsilk, 15
8.McDelivery, 15
9.Smart Bro, 15
10.Diatabs, 15
11.Rejoice, 30
12.Lipton Sparkling, 30
13.Palmolive FY, 15
14.Magic Coated,15
15.Tide, 30
16.Globe SUAT25, 15
17.Joy Antibac, 15
18.555 Tuna, 15
19.Monde Mamon, 30
20.Lipton Sparkling, 30
21.Jolibee Breakfast Joys, 15
22.Bonux, 30
23.Clear 3in1, 15
24.Head and Shoulders, 30
25.GSM OMG, 15
26.SMART Netphone, 15
27.Tide Doble, 30
28.Joy Antibacterial, 15
29.Fita, 15
30.Nescafe, 30
31.Goldilocks, 15
32.Magic Sarap, 30
33.Charmee, 15
34.Surf FC, 15
35.Olay NWB, 15
36.Sunsilk 3in1, 15

Nasaan Ka Elisa

1.Tide, 15
2.Filipinay, 15
3.Head and Shoulders, 30
4.BDO, 15
5.Joy Antibac, 15
6.Jolibee Breakfast Joys, 15
7.Ariel SL, 30
8.Pantene NC, 30
9.Smart Unli25, 15
10.Jolibee HBB, 15
11.Safeguard Ivory White, 30
12.Magic Coated, 15
13.Downy Antibac, 30
14.Boracay Rhum, 30
15.Bonux, 15
16.Astring-0-Sol, 30
17.Olay NWB, 15
18.Globe SUAT25, 15
19.Sunsilk 3in1, 15
20.Joy Antibac, 15

Pure Love

1.Palmolive FY, 15
2.Bearbrand, 30
3.Colgate FU, 30
4.Cobra, 30
5.Aji-Ginisa, 30
6.TM, 15
7.Nescafe Classic, 30
8.Head and Shoulders Nikki and Billy, 30
9.Close-Up FF, 15
10.Palmolive FY, 15
11.Nescafe Sweet and Mild, 30
12.Bioflu, 15
13.MLhuillier, 15
14.Hunt's TS, 15
15.Surf 5in1, 15
16.Nestle Fitnesse, 15
17.Eden Sarap ng Pasko, 45
Post a Comment

LinkWithin

Related Posts Plugin for WordPress, Blogger...