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Thursday, October 13, 2011

TV ADVERTISEMENTS UP! RADIO ADS DOWN YEAR-ON-YEAR!

Television advertising went up by three percent from 74 percent to 77 percent compared to the same period last year and seemed to have eaten into radio advertising, which dropped by the same three percent from 21 percent last year to 18 percent this year.

Other media, like billboards, are also gaining more popularity among advertisers.

“Billboards advertising is still stable despite the ‘storms’ along the way,” said Eric Barrero, Nielsen client service director, referring both to weather disturbances that can turn billboards into a hazard, as well as the controversies involving sexy ads.


The highways peppered with the most billboards from January to August 2011 were Edsa with 45 percent; South Luzon Expressway, 29 percent; North Luzon Expressway, 15 percent; and C-5, 11 percent.

SOURCE: INTERAKSYOTV
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