Friday, October 21, 2011


In an interview with Inquirer GMA Network big boss, Atty. Felipe Gozon claimed to have overtake ABS-CBN Corp. in total airtime revenues in (early) third quarter as strong ad loads in their daytime line-up continue to drive the over-all revenue growth. In a write-up by Paolo Montecillo, Atty. Gozon indicated that the company (GMA NETWORK) is now ahead of ABS-CBN in “air time” or advertising revenue, claiming that, for the first time in history, the network has cornered a larger share of the advertising market over rival ABS-CBN Corp. But load minutes for either networks, or the amount of time dedicated to TV commercials, “are just about even.”

Strong ad minutes was registered last July, while ad minutes in August and September where relatively modest. In a separate related article (Click Here) the kapsuo Executive admitted a down turn in its airtime revenues for September as US and EU economic turmoil sets a cut in ad spending by multi-national companies. "These multinationals are our biggest spenders,” he said. “But there has been a resurgence in spending in September. So far, our third quarter [ad revenue is] up by 20 percent from last year.”“These are the likes of Unilever, Proctor & Gamble, Johnson & Johnson and Nestlé,” Gozon said. “Their spending is affected by their parent companies overseas.”

GMA earlier reported that profits dropped by over 37 percent in the first half of the year, reflecting the absence of political advertisements that drove earnings in the first five months of 2010.

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