GMA PRIMETIME PROGRAMS POSTS RATINGS BELOW 20% IN MEGA MANILA!

Supposed to be GMA's strong hold, TV Ratings of Kapuso Programs in Mega Manila fell to historic lows registering ratings below 20%! All of GMA's primetime shows except 24 Oras are consistently losing to rival programs from ABS-CBN in Mega Manila. This may be a real problem to GMA as Primetime shows are major source of ad revenues. If this continues GMA may lose more advertisers to ABS-CBN!

October 28, 2013 (Monday)

ABS-CBN'S AD RATE MORE THAN HALF A MILLION!

MANILA, Philippines -- Makabayan senatorial candidate Teddy Casiño on Wednesday revealed a jaw-dropping truth behind placing a 30-second ad spot on National TV. Casiño disclosed the cost for airing a 30-second ad in ABS-CBN which stands for more than half-a-million pesos! It is not yet clear whether the 30% discount for Political Ads aired on National TV is already discounted on the mentioned amount. But if the amount is already discounted, then the real cost for advertising on ABS-CBN is a mind-blowing P769,417.00 for a 30-second ad spot!     

ABS-CBN AND GMA7 RECEIVES BULK OF POLITICAL ADS, COMELEC

AMAYA LEADS BOTH IN RATINGS AND TV ADS! BUT ABS-CBN SNATCHES THE OVER ALL LEAD IN PRODUCT PLACEMENTS!

GMA's most expensive project to date,the P150-million historical epic series AMAYA, proved to be a worthwhile investment as it lured in the most number of advertisement in prime time! It cashed in tons of support form advertisers totaling over 52 product placements or 18.5 ad minutes last January 13, 2012. It easily shy off ABS-CBN's Ikaw ay Pag-ibig with a decent 45 product placements or 15.75 ad minutes. This is despite the fact that IAP leads AMAYA in the National Urban Ratings!

MMK OFFICIALLY DETHRONES KAPUSO MO JESSICA SOJO AS THE HIGHEST EARNING TV SHOW ON WEEKENDS!

TV Ad Loads

Saturday Dec 3, 2011

TV Patrol 9.25 ad minutes

24 Oras 8.75 ad minutes

Wansapanataym 12.6 ad minutes

Junior Master Chef 17.75 ad minutes

Manny Many Prizes 5.7 ad minutes

MMK 31.75 ad minutes

Spooky Nights: Panata 17.75 ad minutes

Toda Max 7.8 ad minutes

Kapuso Mo Jessica Sojo 20.5 ad minutes

ABS-CBN PROGRAMS CLEAR ADVERTISER FAVORITES DURING SUNDAYS!

Judging from the result of National Ratings and Commercial ad loadings of GMA-7 and ABS-CBN, it can be inferred that the National Ratings now is the primary basis of TV Advertisement Placement in the Philippines. With prices now at par on both TV Networks, ABS-CBN now appears to have the upper hand in terms of  revenue shares as most of its winning prime time programs get to have a bigger share in the ad revenue.  Almost all winners in the National Ratings also saw its victory in the ads market, with the exception of 24 Oras which wins in the tv ads but slightly losses in TV ratings.

ADVERTISERS STILL PREFER NATIONAL LEADING PROGRAMS FROM ABS-CBN DESPITE POOR RATINGS IN MEGA MANILA!

Despite trailing behind in Mega Manila, Advertisers are showing good signs of patronage for National Urban Leaders as Kapamilya Programs edged out Kapuso Programs in terms of total Advertisement Count.  ABS-CBN shows which are known to be leaders in the National Urban are now gaining grounds in the Ad Revenue Market as more product placements are being seen recently on these shows. This might be caused by the rate leveling done by GMA Network, which puts the rate cards of their programs at par with ABS-CBN shows despite the poor figures Kapuso programs are showing on a national scale. Perhaps, advertisers didn't like that Idea.

TV ADS: HELENA'S PROMISE AND PBB UNLI DAY CONTINUES TO BE THE TOP EARNERS!

KAPAMILYA GOLD
NOVEMBER 25, 2011

Helena's Promise

01. L. Choice 30
02. Colgate 360 30
03. Speed 30
04. Alaska 30
05. Colgate Plax 30
06. Surf FabCon 15
07. Cerelac 30
08. Colgate 30
09. Globe Prep. 30
10. Ponds WB 30
11. Surf 5in1 15
12. Surf 5in1 15
13. Anlene Gold 15
14. Tokyo2x 30
15. Surf FabCon 30

TV ADS: (PRIMETIME) NOVEMBER 22, 2011

Advertisement Load, November 22, 2011

Ikaw Ay Pag-Ibig 15.0 Ad Minutes
Amaya 16.75 Ad Minutes
 
Budoy 12.5 Ad Minutes
Munting Heredera 15.0 Ad Minutes
 
My Binondo Girl 16.0 Ad Minutes
Survivor Philippines10.25 Ad Minutes
 

Nasaan Ka Elisa 5.0 Ad Minutes
PBB UnliNight 11.5Ad Minutes
Big Thing 6.75 Ad Minutes

IKAW AY PAG-IBIG'S PILOT EPISODE CROWDED BY ADVERTISEMENTS

Primetime Bida|November 21, Monday 2011


Ad Minutes Summary

Ikaw Ay Pag-Ibig = 62 product placements or 21.5 Ad Minutes

Budoy = 45 product placements or 15.0 Ad Minutes

My Binondo Girl  = 49 product p1acements or 16.0 Ad Minutes

Nasaan Ka Elisa  = 6 product placements or 2.0 Ad Minutes

PBB UnliNight = 26 product placements or 10.75 Ad Minutes

TV ADS: 100 DAYS TO HEAVEN REMAINS THE HIGHEST EARNING KAPAMILYA PROGRAM!

November 17 Thursday 2011

 Maria la del Barrio = Total|12.5 Ad Minutes

100 Days to Heaven =Total|16.75 Ad Minutes
 
Budoy = Total|14.75 Ad Minutes

My Binondo Girl = Total|16 Ad Minutes

Nasaan Ka Elisa = Total|9.5 Ad Minutes

PBB UnliNight = Total|14 Ad Minutes

TV ADS: (SATURDAY) OCT. 13, 2011

ABS-CBN VS GMA NETWORK
Advertisement Load  

PRIME TIME PROGRAMS
October 13, 2011

(In Ad Minutes)

TV Patrol 7.75 
24 Oras 6.25

GMA-7 CLAIMS TO OVERTAKE ABS-CBN IN TOTAL AIRTIME REVENUE!

In an interview with Inquirer GMA Network big boss, Atty. Felipe Gozon claimed to have overtake ABS-CBN Corp. in total airtime revenues in (early) third quarter as strong ad loads in their daytime line-up continue to drive the over-all revenue growth. In a write-up by Paolo Montecillo, Atty. Gozon indicated that the company (GMA NETWORK) is now ahead of ABS-CBN in “air time” or advertising revenue, claiming that, for the first time in history, the network has cornered a larger share of the advertising market over rival ABS-CBN Corp. But load minutes for either networks, or the amount of time dedicated to TV commercials, “are just about even.”

TV ADS: (THURSDAY) OCT. 13: PRIME TIME

100 Days to Heaven (ABS-CBN) 
7:50-8:35

01.Eden Sarap ng Pasko, 45
02.Palmolive FY, 15
03.Anlene, 30
04.Downy Innocence, 15
05.Mang Inasal, 30
06.Sweet and Mild, 30
07.Chuckie Fun 4, 30
08.Head and Shoulder, 15
09.Clear Men, 15
10.Progress PSG, 30

TV ADS: (THURSDAY) OCT. 13: DAYTIME PROGRAMS

Kris TV (ABS-CBN) 9:15-10:30
Oct 13 Thursday 2011

01.Safeguard IWC,30
02.Busog Lusog, 15
03.Pantene HFC,30
04.Jolibee Breakfast Joys, 15
05.Tide Doble,30
06.Colgate 360,30
07.Olay TE,30
08.Flanax, 15
09.Sun Untxtall20, 15
10.Vaseline Shampoo, 15

GMA NETWORK EXPECTS PROFIT DROP THIS YEAR DUE TO POOR SALES!

GMA Network Inc. on Wednesday said it is unlikely to meet its net income target this year because of the cut back on advertising expenditures of multinational companies.

“We may not be able to meet the P3-billion net income target this year,” Felipe Gozon, GMA chairman and chief executive told reporters on the sidelines of the 37th Philippine Business Conference.

Gozon blamed the anticipated drop in earnings on the reduction in advertising expenditure of firms such as Unilever, Procter and Gamble, Nestlé, Pfizer and Johnson & Johnson.

NESTLE AND L'OREAL POST BIGGEST GROWTH IN AD SPENDING FOR 2011!

The shampoo wars, soap wars, telecoms wars, and cough and cold wars continue, said Barrero, noting an overall 15-percent growth in spending for traditional media, with TV grabbing 77 percent of the total ad expenditures.

These wars are reflected in the expenditures per product category, with the top 10 for January to September 2011 as follows:

1. hair shampoos, rinses, treatment, hairdressing products, up 26 percent to P21.189 billion from P16.773 billion;

2. detergents and laundry preparations, up 59 percent to P13.459 billion from P8.461 billion;

BILL BOARD ADS ON THE RISE IN PHL!

Billboards found a following among the following advertising groups with their corresponding expenditures on these media: communication and telecommunication, P317 million; real estate, P303 million; department stores, supermarts, jewelry, and beauty shops, P240 million; other food products, biscuits, and bakeshops, P187 million; textile companies, fabrics, and haberdasheries, P186 million; banks, finance companies, and investment houses, P119 million;

TV ADVERTISEMENTS UP! RADIO ADS DOWN YEAR-ON-YEAR!

Television advertising went up by three percent from 74 percent to 77 percent compared to the same period last year and seemed to have eaten into radio advertising, which dropped by the same three percent from 21 percent last year to 18 percent this year.

Other media, like billboards, are also gaining more popularity among advertisers.

“Billboards advertising is still stable despite the ‘storms’ along the way,” said Eric Barrero, Nielsen client service director, referring both to weather disturbances that can turn billboards into a hazard, as well as the controversies involving sexy ads.

TV ADS: (OCT. 6) PRIME TIME BIDA!

Based from TV monitoring, ABS-CBN remained to be the most loaded TV Station in Prime time in terms of total ad minutes! The income-rich evening slots is reported to constitute 60%-70% of a TV station's total airtime revenue, with ad rates scoring somewhere from 3x to 4x of  its corresponding daytime program.