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Wednesday, October 26, 2011

AMAYA STRENGTHENS TV RATINGS IN MEGA MANILA!

GMA Network’s ground-breaking epic series, "Amaya," continues to win the hearts of television audiences, which has translated to the program’s phenomenal ratings success on the weeknight primetime race.

According to full September households data (September 25 to 30 based on overnight ratings) from the more widely recognized ratings service provider Nielsen TV Audience Measurement, "Amaya" dominated its timeslot in Total Urban Luzon and Mega Manila.

In viewer-rich Mega Manila, which makes up 58% of total television households nationwide, Amaya scored an average household share of 35.9% versus its ABS-CBN counterpart’s 27.3%. It likewise toppled its competition in Urban Luzon with household share points of 35.4 versus ABS-CBN’s 27.9.The historical fiction epicserye definitely got everyone hooked on GMA Telebabad with more revelations, conflicts and plot twists to be revealed as Amaya enters its second book with new characters to spice up the exploits of the warrior-princess heroine.

Joining the powerhouse cast are Aljur Abrenica as Dayaw, a Manobo warrior who becomes Amaya’s new ally and protector; Yasmien Kurdi as Apila, a female priestess who secretly admires Dayaw; and Ronnie Lazaro as Posaka, chief warrior and Dayaw’s courageous father.

Viewers of Amaya will have even more reason to stay glued on their favourite primetime soap as GMA Network announces the extension of the pioneering epic series. The 11-week extension came after the successive victory of Amaya over its rival program since it premiered last May 31.

"Amaya" is directed by Mac Alejandre and stars "Primetime Queen" Marian Rivera together with Sid Lucero, Gina Alajar, Lani Mercado, Glaiza de Castro, Ryan Eigenmann, Rochelle Pangilinan, Irma Adlawan, Ana Capri, Ayen Munji-Laurel, Buboy Villar, Sheena Halili, Roxanne Barcelo, Mon Confiado, AJ Dee, Robert Sy, Mia Pangyarihan, Anna Feleo, Angie Ferro, Dion Ignacio, Pancho Magno, Leopoldo "Wendell" Salgado and Edgar "Egay" Manuel.

It airs weeknights after "Iglot" on GMA Telebabad.

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