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MANILA - Globe Telecom on Thursday said it is gaining subscribers at the expense of its main rival, a claim that Smart Communications refuted.
Citing a survey by Nielsen, Globe said 49 percent of SIM switchers came from Smart. Commissioned by Globe, the survey was conducted from January 9 to December 31, 2012, and polled 12,937 respondents in randomly selected areas nationwide.
“Leading the market with innovation and customization, Globe continues to reinforce its position as a strong and formidable challenger in the market with sustained subscriber gains despite the aggressive switching campaigns and negative tirades of our competitors. We are bringing in this huge source of inspiration and motivation as we sustain growth momentum this year and in the years to come,” Ernest Cu, Globe president and chief executive said in a statement.