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Friday, April 5, 2013

NIELSEN: SMART SUBSCRIBERS SWITCHING TO GLOBE!

SOURCE
MANILA - Globe Telecom on Thursday said it is gaining subscribers at the expense of its main rival, a claim that Smart Communications refuted.

Citing a survey by Nielsen, Globe said 49 percent of SIM switchers came from Smart. Commissioned by Globe, the survey was conducted from January 9 to December 31, 2012, and polled 12,937 respondents in randomly selected areas nationwide.

“Leading the market with innovation and customization, Globe continues to reinforce its position as a strong and formidable challenger in the market with sustained subscriber gains despite the aggressive switching campaigns and negative tirades of our competitors. We are bringing in this huge source of inspiration and motivation as we sustain growth momentum this year and in the years to come,” Ernest Cu, Globe president and chief executive said in a statement.


During the second half of 2012, Globe's postpaid segment added nearly 135,000 subscribers despite its competition's attractive offers and plan application discounts, the telco said.

Globe said its prepaid and TM segments acquired a combined 1.3 million subscribers during the same period while its broadband segment gained close to 88,000 subscribers.

Globe said this switching raised its mobile subscribers to 33.1 million and broadband subscribers to 1.7 million by end-2012, up 10 percent and 18 percent, respectively, from the previous year.

The switchers allowed the telco to close 2012 with consolidated service revenues soaring to an all-time high of P82.7 billion, or six percent more than the P77.8 billion in 2011, Globe said.

Mobile, broadband businesses "healthy"

Sought for comment, Ramon Isberto, spokesperson for Smart and parent firm Philippine Long Distance Telephone Co (PLDT) refuted Globe's claim, adding that the mobile and broadband businesses of the country's largest telecom group remain "healthy."

Last year, the PLDT group's mobile phone subscribers grew by 10 percent to 69.9 million, while its broadband subscribers increased 11 percent to 3.26 million. PLDT reported a 12 percent increase in its net income to P35.5 billion and a 10 percent hike in revenues to P169.3 billion.


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