ADVERTISERS STILL PREFER NATIONAL LEADING PROGRAMS FROM ABS-CBN DESPITE POOR RATINGS IN MEGA MANILA!

Despite trailing behind in Mega Manila, Advertisers are showing good signs of patronage for National Urban Leaders as Kapamilya Programs edged out Kapuso Programs in terms of total Advertisement Count.  ABS-CBN shows which are known to be leaders in the National Urban are now gaining grounds in the Ad Revenue Market as more product placements are being seen recently on these shows. This might be caused by the rate leveling done by GMA Network, which puts the rate cards of their programs at par with ABS-CBN shows despite the poor figures Kapuso programs are showing on a national scale. Perhaps, advertisers didn't like that Idea.

Saturday / Dec 3, 2011

Ad Minutes

TV Patrol 9.25 ad minutes
24 Oras 8.75 ad minutes

Wansapanataym 12.6 ad minutes
Junior Master Chef 17.75 ad minutes
Manny Many Prizes 5.7 ad minutes

MMK 31.75 ad minutes
Spooky Nights: Panata 17.75 ad minutes

Toda Max 7.8 ad minutes
Kapuso Mo Jessica Sojo 20.5 ad minutes

PBB Unlimited 15.4 ad minutes
Banana Split 7.8 ad minutes
Imbestigador 20.5 ad minutes

TOTAL Ad Minutes:
ABS-CBN|102.35
GMA-7|73.5
Difference= 28.85 Ad Minutes (ABS-CBN)