ABS-CBN PROGRAMS CLEAR ADVERTISER FAVORITES DURING SUNDAYS!

Judging from the result of National Ratings and Commercial ad loadings of GMA-7 and ABS-CBN, it can be inferred that the National Ratings now is the primary basis of TV Advertisement Placement in the Philippines. With prices now at par on both TV Networks, ABS-CBN now appears to have the upper hand in terms of  revenue shares as most of its winning prime time programs get to have a bigger share in the ad revenue.  Almost all winners in the National Ratings also saw its victory in the ads market, with the exception of 24 Oras which wins in the tv ads but slightly losses in TV ratings.


December 4, Sunday

Morning:

The Healing Eucharist (ABS-CBN) 4.8%; In Touch (GMA-7) 0.8%

Kabuhayang Swak Na Swak (ABS-CBN) 3.7%; Jewelpet (GMA-7) 2.9%

Salamat Dok (ABS-CBN) 3.5%; Batman The Brave and The Bold (GMA-7) 6.1%; Tom And Jerry Tales (ABS-CBN) 11.3%

Iron Man (ABS-CBN) 3.4%; Master Hamsters (GMA-7) 11.8%

Power Rangers RPM (ABS-CBN) 5.1%; Dragon Ball (GMA-7) 11.6%

Matanglawin (ABS-CBN) 9.1%; AHA! (GMA-7) 10.1%

The Dream Cup (ABS-CBN) 9.2%; Kapuso Movie Festival: Desperadas (GMA-7) 14.9%

Afternoon:

ASAP Rocks (ABS-CBN) 14.1%; Party Pilipinas (GMA-7) 11.4%

Growing Up (ABS-CBN) 13.2%; Tween Hearts (GMA-7) 11.4%

The Buzz (ABS-CBN) 12.7%; Showbiz Central (GMA-7) 9.9%

Evening:

TV Patrol Weekend (ABS-CBN) 20.6%; 24 Oras Weekend (GMA-7) 17.4%; Pidol's Wonderland (TV5) 6.9%

Goin' Bulilit (ABS-CBN) 19.8%; Junior Masterchef Pinoy Edition (ABS-CBN) 19.9%; Pepito Manaloto (GMA-7) 20.6%; Pinoy Explorer (TV5) 9.5%

Rated K (ABS-CBN) 22.9%; Kap's Amazing Stories (GMA-7) 19.9%; Who Wants To Be A Millionaire (TV5) 10%

Pinoy Big Brother Unlimited (ABS-CBN) 19.9%; Protégé: The Battle For The Big Break (GMA-7) 16.6%; Talentadong Pinoy (TV5) 10.2%

Gandang Gabi Vice (ABS-CBN) 17.3%; I Do! Time Two: The Jolina Magdangal-Mark Escueta Wedding Special (GMA-7) 12.3%; Wow Mali (TV5) 6.7%

Sunday's Best: Miss Earth 2011 (GMA-7) 7.6%; SNBO: Zu Warriors (GMA-7) 6.1%; USI Under Special Investigation (TV5) 3.3%; Aksyon Linggo (TV5) 1.5%

TOTAL AD MINUTES

Sunday Dec 4, 2011

TV Patrol 6.25 Ad Minutes
24 0ras 8.5 Ad Minutes

Goin Bulilit 8.5 Ad Minutes
Junior Master Chef 12.75 Ad Minutes
Pepito Manaloto 15.25 Ad Minutes

Rated K 19 Ad Minutes
Kap's Amazing Stories 15.25 Ad Minutes

PBB Unlimited 18.75 Ad MinutesProtege: Battle for the Big Break 5.0 Ad Minutes

Gandang Gabi Vice 16.5 Ad Minutes
I Do Times Two 8.0 Ad Minutes

Miss Earth 2011 20 Ad Minutes

GRAND TOTAL EVENING
ABS-CBN|108.0
GMA-7|54.00